Through unprecedented access to Puma archives and personalities, the author tells the extraordinary story of Puma's rise in the worlds of sport and fashion. Science and Soccer provides a comprehensive and accessible analysis of the physiology, biomechanics and psychology behind the world's most popular sport, and offers important guidance on how science translates into practice. The Fix is the most explosive story of sports corruption in a generation. Intriguing, riveting, and compelling, it tells the story of an investigative journalist who sets out to examine the world of match-fixing in professional soccer. Found inside – Page iSoccer Science features the world’s leading experts in soccer history, biomechanics, physiology, psychology, skill acquisition, coaching, tactical approaches, and performance and match analysis. The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted. The Keeper is also a chronicle of the personal sacrifices he's made for his career, including the ultimate dissolution of Howard's marriage—a casualty of what he calls his "addiction to winning"—and its most painful consequence: his ... Found insideThe game is on! Get your hands on this book about one of the most influential companies in the video game industry. Founded in 1889, Nintendo started out as a small playing card company in Japan. Players age 11 to 15 and their parents will love this must-have guide, which features tips on setting goals, using proper form, practicing on your own, and respecting the rules while always having fun"--Provided by publisher. Found insidePresents the most comprehensive and up-to-date information available on the 36 wild cats of the world. It includes the first published collection of detailed range maps and some of the first photographs of rare species in the wild. Found inside'If you want to know and understand how football really works, this is the book for you. This book traces the history of soccer in Latin America, from the introduction of the game in the 1890s to the qualifying stages for the 2014 World Cup. If you want to become more explosive, stronger, and faster, if you want to jump higher and improve your overall athletic performance in any sport, this is exactly how we do it today: This program is the difference between jumping and taking ... 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Found insideThis book answers all these questions in a fun, lighthearted, engaging way. It compares the future of clean energy to a football season that concludes with what Schwendiman calls "The Clean Energy Bowl. This book provides analysis of Simeone, Guardiola, Klopp, Mourinho and Ranieri's tactics. Found inside – Page 26I-C« Time to trade your sneaks for cleats: Soccer burns more fat than jogging, ... I I §2 Q-CC PS .. puma.com REPORT Insert This Single and on the prowl? Found insideIn this volume in the MIT Press Essential Knowledge series, technology writer Samuel Greengard offers an accessible overview of developments in extended reality, explaining the technology, considering the social and psychological ... The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Luca Caioli draws on numerous exclusive testimonies to tell Messi’s story, including his parents and extended family, his coaches, those who have played alongside him and even Messi himself. Found inside – Page 124DAS DCS D events and used the very latest ma- → DASSLER , RUDOLF with screw - in cleats that could be easily terials to reduce weight . ... Unlike his brother , who from company Puma in Herzogenaurach . the beginning took care of running the In 1923 , the brothers ... of a soccer shoe with screw - in cleats . women's and kids ' skateboarding and Although others had experimented lifestyle shoes ... A group of mice venture into a dark, dark woods where they find a dark brown house with a dark red stair leading past other dark colors to a spooky surprise. Reprint. 25,000 first printing. 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