Found inside... don't learn the new rules of strategy will be unable to compete for long. ... and Airbnb do, are gobbling up market share and transforming competition. Found inside – Page 4But, Airbnb's most effective growth strategy has been increasing the number of ... 2020 Airbnb reported that bookings for entire homes and cabins and ... Found inside – Page 169The Digital Single Market Strategy emerged in 2015, amid concerns that ... 1.4 million jobs and €415 billion in revenue (4 per cent of GDP) by 2020, ... Found insideCompanies like SAP, NASA, AirBnB and Intel are engaging in design thinking ... (2020) argue that design thinking is a strategic imperative for innovation ... Found inside – Page 487Therefore, when responding to online reviews, hotel managers should take a strategic approach [8]. Through the text mining and sentiment analysis, Airbnb ... And much more Airbnb offers a more authentic experience; this is the greatest benefit that members of their community receive. It allows to know each place through its people and places that are not found in the typical tourist guides. Found inside – Page 181... is positively correlated with the adoption of complex marketing strategies. ... such as Wimdu, Airbnb, Couchsurfing and so on (Wikhamn et al., 2018). Found inside – Page 125... only if the other groups are sharing the experience' (Strategy 2020 n.d.). In this context the Strategy mentions Airbnb as a successful example. Found inside – Page 229Examples can be found in the travel industry (from online bookings to Airbnb), ... by 2020, 80% of the world's adult population will own smartphones,42 we ... Found inside – Page 68Bayer, P., Geissler, C., Magnum, K. & Roberts, J. W. (2020). Speculators and middlemen: the strategy and performance of investors in the housing market. Found inside – Page 161Contemporary marketing strategy: Analyzing consumer behavior to drive managerial decision making. Palgrave Macmillan. Rajagopal. (2020). Found insideInterestingly, Airbnb was valued at $100 million on its first day of trading when it appeared on the New York Stock Exchange in December 2020**. Found inside – Page 469Beyond Nonmarket Strategy: Market Actions as Corporate Political Activity. ... Fortune, December 22. http:// fortune.com/airbnb-travel-mission-brand/ ... Found inside – Page 244Retrieved on August 22, 2020 from https://news.airbnb.com/ about-us/. ... Airbnb and impacts on the New York City lodging market and economy. Found inside – Page 219Airbnb's. Marketing. Communication. Strategy. Diva Arya Saskia Putri Abstract The objective of this research is to compare young adults in the UK and ... Found inside – Page 136In 2020 Airbnb claimed more than 4 million hosts in over 220 countries and regions (Airbnb.com, 2020) and is the market leader in the sector (Farmaki ... Found insideEichhorst, W. (2017), 'Labor Market Institutions and the Future of Work: ... (2020a), A European Strategy for Data, Communication from the Commission to the ... Found inside – Page 129According to AirBnB, most hosts in South Africa are using their extra income from hosting ... and by contributing to pressure on the local housing market. Found insideNow let's compare Uber's market with Airbnb's. Travelers don't care much about the number of Airbnb hosts in their home cities; instead, they care about how ... Found inside – Page 28Airbnb's flexible lodging capacity disrupts traditional pricing strategies in some markets. Its flexible nature dampens the pricing strategy of traditional ... Found inside – Page 9Airbnb estimated direct economic impact in the U.S. nears $34 billion. ... to the definition of information security policies and marketing strategies. Found inside – Page 1514 Booking.com and Airbnb and the Strategies of the Essaouira Hoteliers ... Digital and direct marketing as well as massive investment in referencing and ... Found inside – Page 58... airbnb.com educ University of North Carolina School of Law, University of North ... Chief Strategy Officer & General Counsel (2020) educ U of California ... Found inside – Page 57... airbnb.com educ University of Michigan (JD cum laude, 2010), ... Berkeley JEFF RISHER, Chief Strategy Officer & General Counsel (2006) Email ... Found insideSource: Author The route to market can be the company strategy itself, as in the example of Airbnb, which has built a business model around the internet ... Found insidecampaign, 20,000 Nescafé drinkers were emailed invitations to click onto a ... event at the Silverstone racing circuit (Precision Marketing, 29 June 2001). Found inside – Page 35https://cruising.org/-/media/research-updates/research/final-market-report- ... “Barcelona Tourism for 2020: A Collective Strategy for Sustainable Tourism. Found insideOnline Platforms and Digital Advertising, Market study interim report, Report, p. ... 23 Airbnb Form S-1 for the IPO, November 16, 2020. Found insideThey argue that Airbnb is opportunity entrepreneurship and therefore it does not ... thus increasing the demand in the tourism sector (Leick et al., 2020). Found inside – Page 335Bagnera, S. M., Stewart, E., & Edition, S. (2020). ... In Strategic innovative marketing and tourism (pp. 1075–1083). Springer. González-Rodríguez, M. R. ... Found insideThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. Found inside – Page 24Especially Airbnb accommodations have increased rapidly in Rovaniemi in recent years. In March 2016, a total of 136 ... Lapland Tourism Strategy 2020-2023. Found inside – Page 160Scheduled to run from autumn 2020 until spring 2021, Expo 2020 is expected to ... The DTCM's strategy has three key objectives: “maintaining market share ... Found inside – Page 112Market Trends, Changing Paradigms, and Best Practices Roland Conrady, ... as Airbnb, on the other hand, are pursuing a global strategy from the outset. Found inside – Page 97With Airbnb dominating the market in hotel-type leasing, the sharing economy is also penetrating in office rental, which meets the demand of short-term ... Found inside – Page 114The tourism marketing campaign proved to be successful in terms of both revenue and the number of visitors. Overnight stays rose from 6 million in 1989 to ... Found inside – Page 115... six) comparable Airbnb listings in your market for your baseline pricing analysis, ... Choosing a baseline pricing strategy After you gather your data. Found inside – Page 207Airbnb used a Super Bowl ad to publicly cement its commitment to diversity. ... potential of a purposedriven brand strategy or divert marketing resources ... Found inside – Page 4222 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 David Hudson, 'Airbnb creates beautiful ... Found insideIn addition, it is time to update and use Airbnb app, ... Therefore, a green marketing strategy and an environmentally friendly product strategy could help ... Found inside32 Julie Bower, “The Evolution of the UK Wine Market: From Niche to ... /2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html; ... Found inside... Plans to Launch Home-Rental Market Platform That Would Compete with Airbnb, ... Its Mobile Strategy,” CIO, October 25, 2012, accessed January 29, 2020, ... Found inside – Page 5Shift in Strategy – Increase in Budget Hotels and Airbnb Dubai's new strategic vision, which looks to shift their development direction into the mid-market ... Found inside – Page 200356 www.konstructdigital.com/marketing-strategy/phygital-marketing/ 57 Sorensen , K. 2020. Phygital – the new marketing frontier . Found inside – Page 77... Hotel Seri Malaysia is following the strategies highlighted in the ASEAN Tourism Marketing Strategy 2017–2020 ... What do Airbnb users care about? Found insideNo author, “Chinese Cruise Tourism Market to Flourish with Massive Growth Potential ... location saisonnière Airbnb,” LegalPlace, accessed February 5, 2020, ... Found insideFinally, Airbnb was planning on going public in 2020. ... Vladimir Khomichenko, “Airbnb marketing strategy: 10 lessons how to become a world leader,” June ... Found inside – Page 253Airbnb has a presence in more than 65,000 cities and 191 countries, with more than 200 million guests. 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